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Kroger's Success Story in Online Grocery Logistics

Retail sector case study

Fresh and fast to your front door

Mirna Feghali, Master Scheduler
eCom Fulfillment Kroger Supply Chain

The Kroger Co. was looking for a supplier of suitable totes for its online grocery division in the USA. We chose Utz because the company had already manufactured delivery totes for the Ocado system in the UK. It also had the necessary know-how of this special type of tote with its integrated shopping bags, something which also facilitated the approval process for the totes here in the USA.

90,000 Utz totes delivered from the UK and then labeled in the USA

During the realization period of the project, Kroger was under great time and expectation pressure. As our fulfillment center was still under construction, we had almost 90,000 Utz totes delivered from the UK and then only labeled in the USA. We are very grateful to Utz for relieving us of this extra work with an efficient labeling assembly line! This left us free to face the additional challenges, with the central focus on setting up smooth logistics. 

For almost a year now, our partners at Utz have been providing Kroger stakeholders with support and assurance, in weekly video calls so that everything can be implemented according to plan. As the imponderables caused by the pandemic were in particular view, Kroger very much appreciates the willingness to communicate, the openness, and the adherence to deadlines when complying with the defined check points! 

A rapid provision of the labelled totes

Thanks to the rapid provision of the labelled totes – including the bags required for this concept for delivery to the client – Kroger was able to carry out test runs of the system in advance. Our new sites could even start earlier than planned.

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Mirna Feghali, Master Scheduler – eCom Fulfillment Kroger Supply Chain

Utz helps us to identify needs and offers us excellent solutions with new products or product enhancements. We look forward to a great partnership with equally great solutions from Utz!

Mirna Feghali, Master Scheduler – eCom Fulfillment Kroger Supply Chain

Utz helps us to identify needs and offers us excellent solutions with new products or product enhancements. We look forward to a great partnership with equally great solutions from Utz!

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